Instagram : la foire aux vanités

Instagram - Das toxische Netzwerk izle, Instagram: A Life Under Filter izle, More than a billion people use Instagram. Over 100 million photos are posted every day. The app is a must on vacation or when visiting a restaurant. Soccer star Cristiano Ronaldo has 403 million followers, Kim Kardashian 260 million. But what does the network say about society and individuals? Instagram shapes life, standardizes tastes, questions economic certainties and changes the relationship to reality. When Instagram was released in 2010, the small photo-sharing app with the sophisticated filters initially only aroused interest in the young and trendy start-up scene in California. Only two years later, when Mark Zuckerberg bought it, the application developed into a platform for a new form of advertising and communication: influencer marketing. Whether it's a big brand or a simple craft business, whether a private individual or an international star: everyone is fighting for the attention of the community. Instagram has become a digital advertising pillar and a strategically important place. The app thus gave birth to a new profession: that of the influencer. The trendsetters set the tone in all areas, from fashion to tourism to gastronomy. Those who are particularly talented, cunning or popular can quickly achieve fame and fortune. But only a few achieve what many strive for. The unrestrained staging of one's own personality, which promises illusory happiness in the ocean of consumption, gradually influences people's lives. The flood of images turns into saturation, into a never-ending pornography of clothes, objects, food and muscular, suntanned, oiled bodies. Anyone who wants to stay hip conforms to the new aesthetic and cultural codes that are being disseminated via the app. Some undergo surgery to make their face or body fit the network's needs, and run the risk of being exposed to questionable surgeons. Some become mentally ill, others even lose their lives. The documentary film gets to the bottom of the Internet platform and the social development associated with it, which today poses a real threat to the psychological and emotional balance of the world population.